The charcoal trade looks simple: supplier ships, importer sells.But in reality, most charcoal partnerships fail after the first or second container. Why? Because many importers face unexpected losses — smoke complaints, excessive ash, broken briquettes, moisture damage, or unhappy customers. When this happens, they don’t blame the market… they blame the supplier. If you understand … Read more
In the charcoal business, quality alone does not guarantee success.Many suppliers lose buyers not because of bad charcoal — but because of wrong sizing, poor packaging, or market mismatch. Different countries and industries demand different specifications.If you supply the wrong size or packing, importers face losses, complaints, and storage problems — and they won’t reorder. … Read more
When you sell charcoal — whether for BBQ lovers, restaurants, shisha lounges, or retail stores — choosing the right type is not just about price. It directly affects customer satisfaction, repeat orders, smoke quality, burning time, and brand reputation. The two most popular categories in the global market are wood charcoal and coconut charcoal (coconut … Read more
